The Director of Media & Sponsorships plays a pivotal role in ensuring the success and ROI of local restaurant and National advertising, helping to lead the media strategy, make sure advertising is effective, and grow the brand audience. 

• Exhibits the REIR values (Respect, Excellence, Integrity, Responsibility) to provide leadership direction through positive management and guidance; actively participates in daily discussions on restaurant performance.
• Primary point of contact for media agencies and large sponsorships partners
• Evaluate all current agency strategies and ROI against company targets and industry best practices.
• Evolve agency scorecard and establish media buying strategy.
• Evolve media buying guidelines for agencies.
• Manage media and sponsorships budget.
• Negotiate contracts with local partners, agencies, and all sponsorships.
• Lead media buying strategy and implementation for field marketing plans for each individual restaurant.
• Work collaboratively with the Director of Field Marketing, Area Directors of Marketing, and Field Marketing Managers.
• Monitor budgets against forecasted spend and implement changes.
• Monitor media performance with agencies and adjust achieve greatest ROI.
• Work collaboratively with the Director of Brand to align media with campaigns.
• Establish and build relationships with media partners.
• Identify opportunities to improve media performance and help establish priorities.
• Develop new media and sponsorship evaluation process, tools and forms.
• Collaborates with Director of Brand and Revenue Growth Management to implement campaigns and programs & leverage customer insights to develop effective plans.
• Budget and invoice reconciliation
• Prepares and shares weekly, monthly, and quarterly reporting and analysis tying media data results to sales and traffic.
• Identifies and evaluates sponsorship opportunities, including managing budgets and execution.
• Responsible for ensuring the Field Marketing team is engaged in the detailed plans by proactively communicating following up on execution results and provides market insights to plans.

• Bachelor’s Degree
• 10+ years media marketing experience for multi-unit restaurant chain
• Experience negotiating sponsorships and contracts with professional sports teams, influencers, celebrities, and media companies.
• Strong financial acumen
• Self-driven, flexible, and highly energetic with strong written and verbal communication skills
• Detail-oriented, organized, and able to manage multiple priorities & change.
• Microsoft Proficient: Excel, PowerPoint, and Word
• Based in Dallas, TX, and ability to travel 20% of the time.